The Internet as a Business Tool Subject: Internet Date: December 1, 1995 MEMORANDUM Mrs. —–, I understand that some students that have already graduated from College are having a bit of trouble getting their new businesses started. I know of a tool that will be extremely helpful and is already available to them; the Internet. Up until a few years ago, when a student graduated they were basically thrown out into the real world with just their education and their wits. Most of the time this wasn’t good enough because after three or four years of college, the perspective entrepreneur either forgot too much of what they were supposed to learn, or they just didn’t have the finances.
Then by the time they save sufficient money, they again had forgotten too much. I believe I have found the answer. On the Internet your students will be able to find literally thousands of links to help them with their future enterprises. In almost every city all across North America, no matter where these students move to, they are able to link up and find everything they need. They can find links like “Creative Ideas”, a place they can go and retrieve ideas, innovations, inventions, patents and licensing.
Once they come up with their own products, they can find free expert advice on how to market their products. There are easily accessible links to experts, analysts, consultants and business leaders to guide their way to starting up their own business, careers and lives. These experts can help push the beginners in the right direction in every field of business, including every way to generate start up revenue from better management of personal finances to diving into the stock market. When the beginner has sufficient funds to actually open their own company, they can’t just expect the customers to come to them, they have to go out and attract them. This is where the Internet becomes most useful, in advertising. On the Internet, in every major consumer area in the world, there are dozens of ways to advertise.
The easiest and cheapest way, is to join groups such as “Entrepreneur Weekly”. These groups offer weekly newsletters sent all over the world to major and minor businesses informing them about new companies on the market. It includes everything about your business from what you make/sell and where to find you, to what your worth. These groups also advertise to the general public. The major portion of the advertising is done over the Internet, but this is good because that is their target market. By now, hopefully their business is doing well, sales are up and money is flowing in.
How do they keep track of all their funds without paying for an expensive accountant? Back to the Internet. They can find lots of expert advice on where they should reinvest their money. Including how many and how qualified of staff to hire, what technical equipment to buy and even what insurance to purchase. This is where a lot of companies get into trouble, during expansion. Too many entrepreneurs try to leap right into the highly competitive mid-size company world. On the Internet, experts give their secrets on how to let their companies natural growth force its way in. This way they are more financially stable for the rough road ahead.
The Internet isn’t always going to give you the answers you are looking for, but it will always lead you in the right direction. That is why I hope you will accept my proposal and make aware the students of today of this invaluable business tool. ??.